Episode Summary.
Embark on a transformative journey with us as Justin Price, Principal and CEO of Vers Creative, lends his extensive expertise to a lively discussion about the intersection of faith and modern marketing. Grapple with the unique challenges churches confront in the digital arena as Justin imparts strategies that blend the best of non-profit wisdom with for-profit innovation. Drawing inspiration from our vibrant encounters within Miami's Vous church community, we dissect the shift from traditional 'come and see' models to dynamic 'go and tell' approaches, pinpointing how religious organizations can authentically extend their reach without betraying their core mission.
Navigate the complex landscape of church marketing with us, where misconceptions often obstruct the path to progress. Justin, a veteran with over twenty years in church work, demolishes these barriers, advocating for the judicious implementation of new technologies amidst budget constraints and previous disappointments. We illuminate the significance of setting measurable goals and unravel the 'why' behind effective marketing tactics. Listen closely as we reveal the secrets to strategic evangelism that is not only quantifiable but also upholds the integrity of the church's outreach efforts.
In our final musings, Justin Price delves into the practicalities of leveraging digital marketing tools to their fullest potential. Discover the intricacies of navigating Google Ad Grants and circumventing the downfalls of monolithic email campaigns. We unravel the importance of targeted advertising and the magic of retargeting initiatives, ensuring that your church's message remains prevalent in the digital cosmos. Tune in for an honest and empowering discourse that promises to reshape your views on branding and its pivotal role in fostering church community growth.
Chapters.
0:08 - Church Marketing and Communication Strategies
13:24 - Challenges in Modern Church Marketing
20:38 - Google Ad Grants and Church Marketing
30:53 - Effective Digital Marketing Strategies for Churches
Resources and Info.
If you’d like to recommend or be a guest on the show, email us at podcast@verscreative.com
About Justin
Justin has made a career out of seeing where an idea or an organization is, having a vision for where it could be, and creating the strategy to get it there. He is a tireless collaborator who stops at nothing to get results. This drive is how Justin started Vers and grew it into the flourishing agency it is today. At his core, Justin has always been passionate about seeing things reach their full potential. This passion brought Justin exponential success early in his career at high level creative leadership roles in multiple industries such as music and tech as well as several large nonprofits. By pairing great creative work with superior strategy, Vers, under Justin’s leadership, has been able to help local, national, and international organizations reach their full potential. His non-work hours are spent experiencing local adventures, exploring architecture and local art in new cities, as well as playing music with friends.
Other Resources.
Sponsors and Links.
Powered by Vers Creative. Award Winning Creative Agency Trusted by Global Brands and Businesses
Follow @techjustinrp
Follow @collinhoke
Follow @heredes
Follow @vers_creative
Need margin? We can help. Work with Vers
Listen & Subscribe:
let's talk.
let's talk.
let's talk.
let's talk.
Just want to share some hot goss or spill some tea?
We'd love to chat!
