The Challenge: Too Much Jargon, Not Enough Trust

When Integrated Vascular Vein Center (IVVC) first approached Vers Creative, they knew they had something powerful: a non-surgical, insurance-covered treatment that helps people avoid knee replacement. But there was a gap between what they offered and what patients understood. Their message sounded too clinical. Patients were skeptical, confused, or unaware the treatment even existed. They needed a way to cut through the medical terminology and speak directly to the fears, hopes, and concerns of real people. Their goal was simple: help patients understand the option and believe it works.

Stuck Between Surgery and Suffering

Many patients with chronic knee pain feel stuck. They’ve tried everything, therapy, injections, pain meds, and still live in pain. Surgery feels like the only option, but it’s risky, expensive, and requires long recovery time.
Worse, most have never heard of Genicular Artery Embolization (GAE), and those who have often assume it’s experimental or unproven. Fear and confusion lead to inaction.

A Better Path, Told the Right Way

Integrated Vascular Vein Center (IVVC) is a boutique clinic in Michigan offering a 15-minute, non-surgical procedure that relieves knee pain without cutting, anesthesia, or downtime. The results are often life-changing, but the average patient doesn’t know this option exists.
That’s where we came in. Vers Creative helped IVVC bring their story to life, creating two brand-aligned videos: a real patient testimonial and a doctor-led explainer. Both are now central to IVVC’s website, ad campaigns, and email funnels.

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🎬 Video 1
PATIENT TESTIMONIAL

The Testimonial: Real Relief From a Real Patient

‍Jean’s experience mirrors what so many patients face. She lived with chronic osteoarthritis pain for years. Steroid shots stopped working. She avoided stairs. She missed out on time with her grandkids. Surgery terrified her.

We filmed her story in her home, capturing her warmth and honesty. She shares her hesitation, her treatment experience, and the transformation she experienced after GAE.

"I didn’t want another injection. I wanted my life back."

"Now I can walk without pain. It gave me hope again."

Where it's used: Website testimonial section, follow-up emails, social media, and 30-second ad cutdowns.

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🎬 Video 2
DOCTOR EXPLAINER

The Explainer: Straight Talk From a Trusted Doctor

‍Dr. Thomas Shuster, IVVC’s founder, had never filmed a video before. Vers Creative helped with scripting, on-camera coaching, and production to make him feel confident and natural on screen.

In just 60 seconds, he walks patients through what the procedure is, who it’s for, and why it works. We avoided jargon and stayed focused on what patients care about—results, safety, and real hope.

"It’s not a miracle cure. But it’s a real option that works for a lot of people."

Where it's used: Website hero section, landing pages, remarketing ads.

Results That Build Trust and Drive Action

These two videos are not just live—they’re making a measurable impact:

Patients say the explainer gives them clarity and confidence to book a consultation
Jean’s story resonates emotionally, especially with older audiences who fear surgery
The landing page sees more time-on-page and improved conversion rates
30-second ad versions outperform other video creatives in paid campaigns
The client continues to receive positive feedback from patients and providers alike

"I spoke with Dr. Shuster and both of the videos are amazing and we love them."
— Heather, Marketing Lead at IVVC

The result? Confusion becomes clarity. Skepticism turns into action. Patients finally believe they’re not out of options, they just hadn’t heard about this one yet.

Vers Creative is More Than a Video Partner

IVVC didn’t need a production vendor. They needed a partner who understood healthcare buyers, emotional storytelling, and conversion strategy. Vers Creative guided the messaging, built scripts patients actually understand, and helped IVVC’s brand voice come through with clarity and compassion.

Vers Creative brought the message to life with strategy, scripting, coaching, and content built for action. Our team helped IVVC present their treatment not as a procedure, but as a path back to living.

Ready to Tell Your Story?

If you are trying to increase patient inquiries, clarify a complex offering, or build trust with skeptical audiences, we can help. Vers Creative creates strategic, story-driven content that builds confidence and drives action, especially in settings where clarity and credibility matter most.

Let’s turn your expertise into clarity—and your message into momentum.