Chi Chi Rodriguez Youth Foundation

This is Not A Golf Course

Our challenge with the Chi Chi Rodriguez Foundation was to tell the story of a golf course that isn’t JUST a golf course. It’s a living classroom - a public school and non-profit for students who are academically at risk.

We helped them clarify their message, bring all five of their businesses under one identity, and tell their story to both golfers and donors. We also may or may not have taken the golf carts for a joy ride.


Art Direction
Video Production
Campaign Development
Resisting Golf Puns


Taking our Brand Cues from a Golf Legend

With World Golf Hall of Fame Player Chi Chi Rodriguez being the namesake and originator, we knew there had to be more to the brand identity than your average golf course. At the same time, we needed to balance our focus on golf with the mission of providing an innovative academic experience. 

Our solution? Bold color and typography options dripping with personality. The combinations available to the brand made it easy to communicate with our golfers, donors, parents, and students in ways that connected with each group, while still maintaining consistency.

Chi Chi’s trusted our ability to craft a brand strategy, design, video production, and digital advertising that delivers a clear message to their customers and donors. In the midst of the COVID-19 Pandemic, we helped them continue to bring in golfers while they put new safety measures in place.

With a new brand identity, brand story video, and a strategic plan for reaching new customers and donors, Chi Chi’s is poised for incredible growth, increasing their opportunity to impact the lives of Pinellas County students. 

Are you losing money on marketing that isn’t working? Have a Project You’d Like to Get Started? Tell us about it.