Chi Chi Rodriguez Youth Foundation

This is not a golf course.


Art Direction


Video Production

Campaign Development

Our challenge with the Chi Chi Rodriguez Foundation was to tell the story of a golf course that isn’t JUST a golf course. It’s a living classroom - a public school and non-profit for students who are academically at risk. We helped them clarify their message, bring all five of their businesses under one identity, and tell their story to both golfers and donors. We also may or may not have taken the golf carts for a joy ride.

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Taking our Brand Cues from a Golf Legend

With World Golf Hall of Fame Player Chi Chi Rodriguez being the namesake and originator, we knew there had to be more to the brand identity than your average golf course. At the same time, we needed to balance our focus on golf with the mission of providing an innovative academic experience.

Our solution? Bold color and typography options dripping with personality. The combinations available to the brand made it easy to communicate with our golfers, donors, parents, and students in ways that connected with each group, while still maintaining consistency.

Chi Chi’s trusted our ability to craft a brand strategy, design, video production, and digital advertising that delivers a clear message to their customers and donors. In the midst of the COVID-19 Pandemic, we helped them continue to bring in golfers while they put new safety measures in place.

With a new brand identity, brand story video, and a strategic plan for reaching new customers and donors, Chi Chi’s is poised for incredible growth, increasing their opportunity to impact the lives of Pinellas County students.

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Tyler Campbell
Director of Content & Strategy
Shawn Tuckett
CRM Specialist
Nina Irizarry
Kelli Ogboke
Product & Interior Designer
Laura Cuevas
Project Manager
Michael Huth
Director of Digital
Julie Garner
Heredes Ribeiro
Chief Creative Officer
Chris Ogboke
Strategy & Development
Jenny Gardner
Web Developer
Jason Smithers
Director of People & Culture
Briana Yates
Project Manager
Eric Williams
Storybrand Certified Copywriter
Alissa Hilsdon
Executive Assistant
Collin Hoke
Production Assistant
Adrian Traurig
Creative Services Manager
Justin Price
Principal & CEO
Hannah Ramalho
Director of Operations
New projects
General inquiries