Grace Hero

CASE STUDY
Spotlighting Everyday Heroes

Video Production

Strategy

Ad Campaign

OVERVIEW:

We partnered with our longtime client, Grace Family Church in Tampa, Florida, on a video-forward campaign to highlight heroes in their community. Vers saw an opportunity to emphasize how attendees of Grace Family Church change lives through their passion for their community. 

These everyday heroes included a principal at a nearby elementary school, a football coach, and a leader of a local nonprofit organization. The campaign included a video series and ad campaign that introduced local Tampa Bay residents to Grace Family Church and inspired the audience to make an impact in their communities.

RESULTS:

The end result was a three-part video series that inspired the community to help make an impact locally and introduced those unfamiliar with Grace Family Church to what their members were doing to impact their neighborhoods.

Making these everyday heroes the focus helped the video series get more re-shares online, replays at live events and, as a result, introduced the Church’s values to new unreached audiences and networks such as the Hillsborough County School Board, Land O' Lakes Sports & Rec League and many more. 

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Tyler Campbell
Copywriter
Shawn Tuckett
CRM Specialist
Nina Irizarry
Bookkeeper
Kelli Ogboke
Product & Interior Designer
Laura Cuevas
Project Manager
Michael Huth
Director of Digital
Julie Garner
Copywriter
Heredes Ribeiro
Chief Creative Officer
Chris Ogboke
Strategy & Development
Jenny Gardner
Web Developer
Jason Smithers
Director of People & Culture
Briana Yates
Project Manager
Eric Williams
Storybrand Certified Copywriter
Alissa Hilsdon
Executive Assistant
Collin Hoke
Production Assistant
Adrian Traurig
Creative Services Manager
Justin Price
Principal & CEO
Hannah Ramalho
Director of Operations
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