Karl Flammer Ford
Branding
Strategy
Social Media
Video Production
Discovering Your Brand’s Voice
Through the Discovery process, Karl Flammer Ford realized they needed help rebranding themselves as not just a dealership in the community, but a dealership for the community. How do you show you are invested for the long-haul in your community? You invest in a younger generation.
The company needed a plan to grow their audience and keep the Karl Flammer name top-of-mind for drivers of all generations. With a customized brand roadmap in hand, we started down the path of rebranding and giving them a stronger presence in the digital marketplace while keeping their heart for the community as the driving voice.
![](https://cdn.prod.website-files.com/659c5e2cc15df28cf27cceb5/65a962675481c1ca147d438c_5e98b033a264bdc44ff91b00_Flammer-Logo-Before-After.gif)
![](https://cdn.prod.website-files.com/659c5e2cc15df28cf27cceb5/65a962675481c1ca147d4392_5e98b2ffef627d09425c8925_KFF-stills-1-2-R.png)
Driving Generations Forward Through Fresh Branding and Clear Focus
We rebranded Karl Flammer Ford with a new logo, fresh tagline, and a brand video piece that boldly told their community ‘we’ve been here for you for three generations and will be here for many more to come’.
![](https://cdn.prod.website-files.com/659c5e2cc15df28cf27cceb5/65a962665481c1ca147d4386_5e98b0faedd809a2887db6a0_KFF-Moto-3sec-ani.gif)
![](https://cdn.prod.website-files.com/659c5e2cc15df28cf27cceb5/65a962675481c1ca147d4396_5e98b30e21e596ddd9908794_KFF-stills-3-4.png)
![](https://cdn.prod.website-files.com/659c5e2cc15df28cf27cceb5/65a962675481c1ca147d438f_5e98b74707757af4b2dc0d2b_flammer%2520billboard%25201.jpeg)
“Rebranding is a painful process to do in-house. We knew we needed experts like Vers to help guide us through the process. We had a vision of where we wanted to go with the future of Karl Flammer Ford, and Vers helped us make that vision a reality.” — Karl Flammer Ford Team
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