Rebranding a Dealership Cornerstone for the Community
The Ford brand is a timeless, integral part of American culture. The Karl Flammer Ford dealership has been exemplifying the Ford legacy for over three generations in the Tampa Bay Area and for them, it’s not about the cars, it’s about the community.
Discovering Your Brand’s Voice
Through the Discovery process, Karl Flammer Ford realized they needed help rebranding themselves as not just a dealership in the community, but a dealership for the community. How do you show you are invested for the long-haul in your community? You invest in a younger generation.
The company needed a plan to grow their audience and keep the Karl Flammer name top-of-mind for drivers of all generations. With a customized brand roadmap in hand, we started down the path of rebranding and giving them a stronger presence in the digital marketplace while keeping their heart for the community as the driving voice.
Driving Generations Forward Through Fresh Branding and Clear Focus
We rebranded Karl Flammer Ford with a new logo, fresh tagline, and a brand video piece that boldly told their community ‘we’ve been here for you for three generations and will be here for many more to come’.
“Rebranding is a painful process to do in-house. We knew we needed experts like Vers to help guide us through the process. We had a vision of where we wanted to go with the future of Karl Flammer Ford, and Vers helped us make that vision a reality.” — Karl Flammer Ford Team