Sabian Cymbals
CASE STUDY
Elevating an artisan brand through strategic thinking.
Sound Design
Graphic Design
Video Production
Art Direction
Copywriting
The concept was that relentless pursuit is the heart that connects every drummer.
It’s not about mistakes; it’s about vision - you have a vision for something incredible, and might not ever get there, but the pursuit is what separates truly unbound musicians from the herd.
If you don't have the guts to chase that vision, you might as well quit.
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The fruit of our labor
The end result was a hyper-relatable piece that shows the connection between the cymbal makers and the drummers is this -- The relentless pursuit of the perfect sound.
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