Sabian Cymbals

Elevating an artisan brand through strategic thinking.

Sound Design

Graphic Design

Video Production

Art Direction


After years of partnering with global musical instrument manufacturer, SABIAN, we've become adept at avoiding the 'status quo' in the industry and carving our own path. We saw an opportunity to show something very different than a typical drum solo.

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The concept was that relentless pursuit is the heart that connects every drummer.

It’s not about mistakes; it’s about vision - you have a vision for something incredible, and might not ever get there, but the pursuit is what separates truly unbound musicians from the herd.

If you don't have the guts to chase that vision, you might as well quit.

The fruit of our labor

The end result was a hyper-relatable piece that shows the connection between the cymbal makers and the drummers is this -- The relentless pursuit of the perfect sound.

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Tyler Campbell
Director of Content & Strategy
Shawn Tuckett
CRM Specialist
Nina Irizarry
Kelli Ogboke
Product & Interior Designer
Laura Cuevas
Project Manager
Michael Huth
Director of Digital
Julie Garner
Heredes Ribeiro
Chief Creative Officer
Chris Ogboke
Strategy & Development
Jenny Gardner
Web Developer
Jason Smithers
Director of People & Culture
Briana Yates
Project Manager
Eric Williams
Storybrand Certified Copywriter
Alissa Hilsdon
Executive Assistant
Collin Hoke
Production Assistant
Adrian Traurig
Creative Services Manager
Justin Price
Principal & CEO
Hannah Ramalho
Director of Operations
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