We partnered with Shepherd’s Village, a non-profit that supports single moms, to tell Carissa’s story. Testimonies are a critical part of the communication strategy for Shepherd’s Village to share what they’re doing with their donor base.
Tell the Future with a Story
We pushed that strategy even further, not just focusing on the mission of the organization, but the future they are working towards - a future where kids from single-parent families are given a reason to hope and dream again. The piece shared Carissa and her family’s powerful story and cast a vision for the kind of world you can help create if you support Shepherd’s Village.