Why Nonprofits Should Outsource Their Marketing
August 3, 2023

Do you run a non-profit organization dedicated to making a greater impact with fewer resources? You may operate with a small team of dedicated staff members who work tirelessly to fulfill the mission. However, despite your best efforts, the organization is struggling to gain visibility and attract donors.

You may have had it suggested before by consultants to outsource your marketing to create margin for your team but written the idea off as “Probably too expensive, and after all, the organization has always handled our marketing in-house.” Well, here are a few reasons why outsourcing your marketing efforts could save you money while making a greater impact and allow you to grow and develop your team.  


1) Access to Expertise and Experience

Marketing is a specialized field that requires a deep understanding of consumer behavior, trends, and the latest marketing techniques. By outsourcing their marketing efforts, non-profits gain access to a team of marketing professionals with years of experience in the field. These professionals have the skills and expertise needed to create effective marketing strategies that could help the organization reach its goals.

2) Cost-Effective

Hiring a full-time marketing team can be expensive, especially for non-profits that are already operating on a tight budget. The average cost just to find and train a new employee can vary from $10,000-20,000 dollars including staff hours and any costs in marketing the position. And that’s BEFORE the employees’ salary and benefits! Outsourcing your marketing efforts allows your non-profit to access a higher level of expertise than most non-profits can afford in-house without having to pay for full-time employees + benefits. This cost-effective option allows the organization to invest more resources into its programs and services.

3) More Time to Focus on the Mission

Running a non-profit is a time-consuming endeavor that requires a lot of effort and dedication. By outsourcing your marketing efforts, your organization is able to free up more time for staff members to focus on your core mission. This allows you to provide better services to your audience and to make a greater impact in the community.

4) Access to Technology and Tools

Marketing technology is constantly evolving, and it can be difficult for organizations to keep up with the latest trends and tools. By outsourcing your marketing efforts, your organization gains access to the latest marketing technology and tools without having to invest in expensive software or hardware or pay for annual subscriptions or memberships. This allows you to create more effective campaigns that reach a larger audience.

5) Scalability

Non-profits often experience fluctuations in funding and staffing levels. By outsourcing your marketing efforts, your organization is able to scale its marketing efforts depending on fundraising cycles. This provides you with the flexibility needed to adapt to changes in your organization and the community you serve.

In the end, your organization is able to achieve greater visibility and attract more donors through outsourcing your marketing efforts.


By working with an experienced team of professionals like Vers, you will be able to create more effective campaigns that reach a larger audience. This allows you to fulfill your mission and make a great impact in the community.

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